Amika: The Kure Intense Strength Repair Mask

Dry, weakened lengths can feel rough, look less smooth and become harder to manage. Amika: The Kure Intense Strength Repair Mask is an intensive hair mask for damaged hair that needs more focused care than a regular conditioner. It is designed for lengths that have become brittle or lost their smooth feel, including hair affected by colouring or frequent heat styling.

The rich conditioning texture spreads through clean, damp hair and helps make strands easier to detangle. As part of a regular home routine, it helps soften dry lengths and leaves hair feeling more manageable after rinsing. This makes it a practical option when brushing or preparing your hair for styling feels less effortless than usual. Use it on the areas that need the most attention, especially the lengths and ends.

• Provides intensive care for weakened and damaged-looking hair.
• Helps soften dry lengths and improve their smooth feel.
• Makes detangling and getting hair ready for styling easier.
• Suitable for hair care after colouring and frequent styling.

After washing, apply the mask to clean, damp hair, concentrating on the lengths and ends. Leave it on for 5–10 minutes, then rinse thoroughly with water. Use it regularly or whenever your hair needs extra care, adjusting how often you apply it to suit the condition of your lengths and your usual routine. For everyday washing, it can complement the rest of your hair care rather than replace the steps you already prefer.

The 250 ml size is convenient for keeping in your bathroom and incorporating into a familiar routine. If you are looking for a mask for dry, brittle hair or a more intensive step in your post-colour hair care, Amika The Kure offers a straightforward way to give weakened lengths extra attention. Add it to your routine when softness, easier detangling and a more cared-for feel are what your hair needs.